FOR IMMEDIATE RELEASE
April 20, 2021
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Eberl Iron Works launches brand-new Metal Fabrication Services website
BUFFALO, NY – Customers of eberliron.com’s Metal Fabrication Services (MFS) division can now find an enhanced browsing experience, tailored to their specific needs, care of our newly launched, stand-alone website:
Our Senior Metal Fabrication Estimator, Steve Paveljack, is “thrilled about our new website. It will allow us to reach new customers across all traditional and mobile platforms. It’s very exciting that prospective customers will finally be able to view the products and services we offer on all their devices. Only just a short time ago, this wouldn’t have been possible.” Steve goes on to add,
“the design and layout of the new site makes it so much easier for customers to navigate and find exactly what they’re looking for.”
Originally part of the eberliron.com website, Metal Fabrication Services (MFS) division was separated from the main site, onto a new domain, and launched in mid-April. The new site was built to provide a better shopping experience to MFS customers by eliminating excess navigation and extra products that don’t fit in with their focused interests.
The improved functionality of the new site offers a highly custom experience, that has been specifically adapted to the needs of metal fabrication customers, and also offers a responsive design that works well across all devices.
“Over the last couple years, we’ve made a number of investments in fabrication equipment to help us grow our business,” says Website Manager, Liz Durand. “We’re excited to be launching a website that is better able to showcase everything that we can now do for our customers.”
Developed by Newbird Design, in conjunction with Eberl’s own Marketing Department, the new website is the third of four that are being released over the course of the first half of this year.
Other Websites Include:
- rooftopsupportsystems.com, which was released in early March
- stairpans.com, which was launched in late March
- eberliron.com corporate website which will re-launch in May
The yearlong team effort was spearheaded by Elizabeth Durand, EIW’s Head of Marketing & Technology, along with Lead Marketing Associate, Brandon Cammarano, who says, “launching the new Metal Fabrication site not only benefits our customers, it also boosts the morale of the Eberl Iron Works team; seeing their hard work have such a positive impact is what’s kept us going for almost 100 years.”
Established in 1923 as a small welding shop, Eberl Iron Works, Inc. maintains headquarters at its original Buffalo location and serves markets across North America.